Content marketing world, there is a
lot of talk about SEO, and for good reason.
In this fifth installment of our
Back to Basics content marketing series, we tackle the basics of SEO — the core
principles and key considerations you should be aware of in order to produce
the most successful content marketing possible.
Creating for people always comes First
You are likely already familiar
with the content marketing vs. SEO. My take is that these two disciplines can
work very well together. There is no downside to optimizing your content for
SEO, but it should not be your primary consideration when you create and
deliver content.
SEO is only one piece of the puzzle
While you likely receive a
substantial amount of website traffic from search, other traffic sources, such
as email and social media, should feature prominently in your optimization
efforts, as well.
If you are wondering how much of
your traffic is coming from search (and, thus, how much of your content
optimization efforts should be focused on SEO companies in Bangalore
Social impacts SEO
Ever since Google’s Hummingbird
update, social signals are having a greater impact on search results than ever
before. As a result, it’s important for content marketers to have a strong social media
strategy in place that takes SEO considerations into account.
SEO is a long-tail strategy
When you are getting started with
content marketing, it’s not realistic to expect traffic from search to grow
quickly (which is another good reason to incorporate social into your
distribution strategy). However, once you do start to see improvements in
traffic due to your search efforts, the benefits can be long-lasting.
Keywords still matter
While obsessing over keywords is
certainly not a recommended strategy for successful content marketing, you do
want to make sure your efforts are ranking for the terms that are most meaningful
to your brand and your customers.
Get technical
SEO optimization involves some
pretty technical components, like making sure your content pages are being
indexed correctly by search engines and ensuring that you have 301 redirect
pages set up to make sure visitors always reach their intended destination on
your content pages